Mesh
IQL

IQ Brand

IQ Brand is a cloud-based PIM / DAM platform that provides the production and enrichment of product cards in any format and the transfer of digital copies of the product via API to all available marketplaces, online and offline stores, as well as marketing communications with retail outlets.

The platform helps manufacturers and their partners organize product information in a single information field, updating content and instantly transferring it through all channels in the retail ecosystem, as well as forming a positive digital image of the brand: quickly, safely and without errors.

brand
02

IQ Brand — IS

Efficient product information management, updating and distribution of product cards and marketing activities.

Unified product information field

IQ Brand allows you to collect up-to-date information about products from the manufacturer into a single digital catalog by importing data from any source and in any format (Excel tables and CSV, product description, composition, branding and packaging, units of measurement, cost, reviews, photos and videos SKUs, promo materials, and marketing creatives).

The platform collects all product information for manufacturers, distributors and retailers, allowing you to create, enrich, manage and export high-quality product card content to digital shelves.

Database of marketing creatives

IQ Brand allows you to store and organize all brand marketing assets: promotional materials, promotional branding, promotional videos and other creative product data.

The collected content is easily edited and changed to the required format for all used marketing platforms and SKU promotion channels, and also transferred to partner employees for further use.

Integration with online stores

The platform automates the process of integration with online stores and marketplaces (Yandex.Market, Wildberries, Ozon, Lamoda, Sbermarket, Amazon, AliExpress, Joom, etc.) — the required content is converted into a product card format suitable for a particular retailer. IQ Brand allows you to significantly simplify and clearly control the production of digital copies of goods.

Instant data exchange

Data exchange and uploading of all necessary materials to the platform are carried out in a matter of seconds. The cloud service significantly speeds up bringing products to digital shelves and updating product cards: just change the label, description or price of the SKU in IQ Brand and the data will be automatically updated on all retail outlets connected to the platform, online stores and marketplaces. The process of sharing data has never been so convenient.

Analytics and SERM

IQ Brand allows you to collect and analyze data, building reports on the effectiveness of different distribution methods and demand for each product. Advanced analysis of mentions and reviews makes it possible to manage brand reputation in online stores and on auxiliary information platforms.

Advanced Security

All product information can be stored in both public and private clouds, which are customizable and scalable to the needs of the client. Advanced access settings and an asymmetric data encryption system allow you to build an optimal verification system and reliably protect brand information.

03

Our advantages

01.

Omni-channel and multi-level synchronization of brand product information

02.

Acceleration of content distribution in the e-commerce ecosystem

03.

Automation of production of digital copies of goods

 
04.

Quick integration with marketplaces, online stores and other trading platforms

05.

Advanced work with marketing and brand reputation, negativity management

06.

Secure cloud storage for corporate data

01.

Omni-channel and multi-level synchronization of brand product information

02.

Acceleration of content distribution in the e-commerce ecosystem

03.

Automation of production of digital copies of goods

04.

Quick integration with marketplaces, online stores and other trading platforms

05.

Advanced work with marketing and brand reputation, negativity management

06.

Secure cloud storage for corporate data

Partners
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We are trusted

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How it works

Integration

We give access to the manufacturer's IQ Brand and brand partners - a web service and a mobile version. The platform easily integrates with existing CRM systems (SAAS, ERP) and accounting systems (1C) or with its own CRM, as well as marketplaces (Yandex.Market, Wildberries, Ozon, Lamoda, Sbermarket, Amazon, AliExpress, Joom, etc.). ) and online stores. Integration from 7 to 30 days, also the web service can work autonomously.

Connection

We register the client's employees and brand partners in the common system - we set up personal accounts, taking into account the hierarchy of each position.

Hierarchy of employees

The client sets up the roles of all employees who have access to the content - adding, editing, deleting and distributing data.

Import content

We upload all information on brand products to the cloud: Excel tables and CSV, product description, composition, branding and packaging, units of measurement, cost, reviews, photos and videos of SKUs, promotional materials and marketing creatives. API data import is possible from any channel and in any format.

Imported data is structured according to ready-made or customized layouts and stored in an ordered form in a single directory.

Content management

IQ Brand users, in accordance with the roles and access settings, upload additional information on products to the platform, edit and supplement the existing content, group files, add tags and categories, additional fields for transfer via API. Based on the available data, digital copies of goods are created - SKU cards.

Content moderation

New and edited content is moderated - automatically for duplicates and errors, as well as manually for compliance with client standards. After moderation, the content is structured and added to a single digital catalog.

Distribution

Through the API, content and product cards are transferred to all available retail outlets, marketplaces and online stores.

Support

We give the opportunity for direct communication between the employees of the client and brand partners in the format of a convenient chat. Connected technical support 24/7 (our own call-center) allows you to quickly resolve all emerging issues - both in the chat and on the hotline.

Functional
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In the box

01Registration / Authorization
  • Register / authorize user by phone number, restore access via SMS
To learn more
02User account
  • User profile
  • Catalog of product cards
  • Marketing creatives database
  • Import content
  • Content Export
  • Review moderation
  • Analytics
  • Chat
To learn more
03User profile
  • Basic information: full name, position, department, manager
  • Contacts
  • Change password
To learn more
04Catalog of product cards
  • Product cards grouped by brands and categories (active card, archive card, card under moderation), custom tags
  • Ability to edit, archive, delete, moderate and group product cards into folders
  • Ability to import and export product cards
To learn more
05Product card
  • Product cards with basic fields: SKU description, label, packaging, composition, unit of measure, price
  • Possibility of editing (adding / changing information about SKU, adding additional fields to the product card), archiving, deleting and moderating the product card
  • Templates for creating product cards for specific online and offline stores / marketplaces and other sites
To learn more
06Marketing creatives database
  • Marketing content grouped by product, file type and advertising channel
  • Ability to edit, archive, delete, moderate and group marketing assets
  • Ability to import and export marketing content
To learn more
07Import content
  • Download content from any source
  • Set import content settings (content type, brand, file format, tags and folders)
To learn more
08Content Export
  • Upload content to connected sites (online and offline stores, marketplaces)
  • Flexible settings for uploading content: choosing a site/sites for uploading, selecting fields for uploading
To learn more
09Integration with CRM systems and shops
  • API integration with SAP, ORACLE, 1C, Monolith
  • API integration with online stores and marketplaces (Yandex.Market, Wildberries, Ozon, Lamoda, Sbermarket, Amazon, etc.)
  • Ability to automatically change information in product cards on integrated sites when information changes in IQ Brand
To learn more
10SERM
  • Import brand/product reviews from connected stores, marketplaces and other information platforms
  • Ability to moderate reviews
  • Ability to respond to user reviews
To learn more
11Analytics
  • Weekly/monthly/quarterly/yearly configurable brand/product and distribution method reports
To learn more
12Chat
  • Private and group chats
  • Communication within the company and directly with customers
  • Attach photos and videos
  • Quoting messages and materials
  • Copy/delete content
  • Technical support 24/7
To learn more
Reviews

They talk about us

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Nikas Safronov Artist
It is not enough just to create, you need to create not only for the sake of profit, but also to be able to share and donate for the benefit of those in need disinterestedly. iQ Family is an example for young companies, they are not only brilliant creators, these guys are wizards.
Florian Jansen Ex-managing director, ex-co-founder of Lamoda
Price plays an important role in making a decision in choosing a partnership, low prices without loss the quality of the product being created, this is the formula of these guys, this is how they bribe.
Denis Borisov Director of OSAO Ingosstrakh
I will not say that this team is easy to work with. They generate a thousand ideas an hour, for my.
iql

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Connect IQ Brand and enrich SKU cards easily and easily by instantly transferring digital copies of goods to all connected stores!

#THREESTEPS

Нам доверяют мировые корпорации, одна из которых компания L’Oréal, являющаяся лидером мирового рынка. Мы разработали инновационный комплексный проект в бьюти секторе.

#Цель

Привлечение трафика в категорию «уход за кожей лица» с целью увеличения средней корзины продаж.

#KeyVisual

Нами была предложена и реализована комплексная креативная маркетинговая концепция акции “3 шага”, включающая в себя 3 этапа ухода за кожей лица - очищение, увлажнение и маска. Мы разработали коммуникацию с клиентом за счет онлайн и оффлайн платформ с привлечением навигационных подсказок в роли интерактивного консультанта, который решает проблемы индивидуального подхода в бьюти секторе.

#Конструкция

Мы позаботились о том, чтобы покупательский трафик мигрировал в бьюти категорию “Уход за кожей лица”, с последующим увеличением средней корзины продаж. Был создан виртуальный 3D-полигон, включающий в себя рестайлинг островных конструкций, пристенных стеллажей, воблеров и стопперов. Разместили рекламное оборудование и нанесли навигационные подсказки для концепта прогноза продаж.