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CASE

IQ School x Bristol

Company Bristol is one of the largest convenience store chains in Russia with more than 3,500 outlets in 36 subjects of the Russian Federation. In 2018, Bristol took 4th place in the rating of the 50 fastest growing companies according to RBC. At present, the company continues its strong growth and expands its network coverage, opening up new territories.

Problems received for solution:

1. Creation of a fully functional corporate training portal for employees of all divisions of the Bristol company.

2. Increase the motivation of store employees and reduce turnover, as well as HR costs for constant staff renewal.

3. Increasing the turnover of the Bristol chain of stores by improving the sales skills of line employees and clear tools for setting and monitoring tasks.

solution
02

solution

Based on the IQ School platform, the Bristol Academy corporate portal was developed for a comprehensive solution of all tasks.

IQ School is a single a platform for training employees in sales and increasing motivation. IQ School is more than an LMS, the software makes it possible to implement and control clear KPIs and sales plans, increasing engagement through gamification and reducing staff turnover.

Personal accounts of employees

The Bristol Academy Learning Portal was built around highly customizable dashboards for employees, assembled as a constructor and configured according to the position of each individual employee.

Modern flexible approach to designing learning sites allows for training in a convenient remote format and easily track the progress of each employee, motivating those who are lagging behind and encouraging the best employees.

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Executives’ offices

The system collects data and prepares analytics both for entire departments and for each specific employee. Thus, managers receive clear and detailed statistics on the completion of training and the fulfillment of KPI by employees, rewarding the best. Through transparent rewards and promotions, Bristol Convenience Store employees are more deeply involved in education and work processes, and are less prone to burnout, which significantly reduces staff turnover and HR costs.

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Knowledge Bank

The platform supports all formats of educational content: video courses, interactive games, articles, books, podcasts, scorm courses, etc. Available for study as required materials (on the sale of priority products, presentations of new products and goods at the checkout etc.), as well as additional ones - for the overall development and personal growth of Bristol employees.

The knowledge bank helps to form a unified approach to training in the company, increasing the qualifications of employees and sales efficiency.

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Tasks and KPIs

Store employees receive tasks from management to study mandatory training materials, as well as practical tasks to practice the acquired skills in practice. For completed courses and completed tasks, points are awarded, on the basis of which the rating of the best employees is formed - federal (among all divisions of the Bristol company) and local (in certain regions and stores).

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Gift Shop

Points earned for completing tutorials and tasks from management can be redeemed in the Bristol Academy’s internal store for valuable gifts from the company. The most valuable prizes are realized through a system of bids and auctions, stimulating the spirit of competition and encouraging employees to score more points.

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Gamification

Points earned at the Bristol Academy can also be used to purchase and upgrade personal 3D avatars, standing out from colleagues and competing in the level of development of an interactive character.

Advanced reward system (medals, certificates , super cups and prizes at the end of the year) increases the motivation of employees to get better training and work more efficiently, turning routine processes into an exciting game with competitive mechanics.

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Chat

Corporate messenger that allows for personal and group communication and supports the creation of communities and thematic chats for individual projects and tasks.

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News & Stories

Built-in social a network with a customizable news feed and interactive stories that supports the ability to leave comments and reactions to posts, as well as share interesting materials. Corporate social the network helps to keep abreast of developments in the company and forms a strong community.

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Calendar

An interactive calendar that automatically captures tasks assigned to an employee. Flexible setting of push notifications synchronizes with time slots marked in the calendar and reminds you of upcoming events and deadlines.

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results
03

Results

In the framework of cooperation with the Bristol company and the use of the Bristol Academy corporate portal, the following results were achieved:
01Reduce turnover
  • Bristol chain stores annual staff turnover decreased by 15%
02Growth of motivation
  • Due to competitive training methods, it was possible to increase the efficiency of Bristol employees by 25%
03Cost reduction
  • By reducing the cost of finding new employees and their training/adaptation, the savings are
    from 2,000,000 rubles per month
04Sales growth
  • Increased turnover of Bristol chain stores by 12% due to interactive training in promoting new products and goods in the checkout area
05 SKU promotion
  • Growth in sales of priority SKUs and goods at the checkout by 20% due to targeted training in the presentation of these positions
06KPI increase
  • Increase average employee KPI achievement by 30%
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Include IQ School and increase sales by motivating employees and increasing their efficiency!
#THREESTEPS

Нам доверяют мировые корпорации, одна из которых компания L’Oréal, являющаяся лидером мирового рынка. Мы разработали инновационный комплексный проект в бьюти секторе.

#Цель

Привлечение трафика в категорию «уход за кожей лица» с целью увеличения средней корзины продаж.

#KeyVisual

Нами была предложена и реализована комплексная креативная маркетинговая концепция акции “3 шага”, включающая в себя 3 этапа ухода за кожей лица - очищение, увлажнение и маска. Мы разработали коммуникацию с клиентом за счет онлайн и оффлайн платформ с привлечением навигационных подсказок в роли интерактивного консультанта, который решает проблемы индивидуального подхода в бьюти секторе.

#Конструкция

Мы позаботились о том, чтобы покупательский трафик мигрировал в бьюти категорию “Уход за кожей лица”, с последующим увеличением средней корзины продаж. Был создан виртуальный 3D-полигон, включающий в себя рестайлинг островных конструкций, пристенных стеллажей, воблеров и стопперов. Разместили рекламное оборудование и нанесли навигационные подсказки для концепта прогноза продаж.