Mesh
CASE

IQ School x GK Megapolis

Megapolis Group is a group of companies that owns and manages assets in the field of distribution and logistics of consumer goods (FMCG), one of the TOP 10th Forbes private company list and #1 wholesale company by RAEX-600 2020. Exclusive distributor of global brands such as JYI, PMI, Imperial Tobacco, Dilmah, Red Bull, Duracell, BIC, etc.

Problems received for solution:

1. Creation of a unified corporate portal for sales agents of Megapolis Group of Companies.

2. Increasing sales and efficiency of sales agents, transferring work to a remote format.

3. Increasing employee motivation, combating turnover and burnout.

4. Translation of sales agent training into a convenient online format.

5. Combining training tasks with real sales plans and KPIs.

6. Formation of detailed statistics and internal corporate ratings.

7. Development of an advanced gamification system.

solution
02

solution

Based on the IQ School platform, the corporate portal "Business School Megapolis" was developed for a comprehensive solution of the entire pool of tasks.

IQ School is a single platform for training employees in sales and increasing motivation. IQ School is more than an LMS, the software makes it possible to implement and control clear KPIs and sales plans, increasing engagement through gamification and reducing staff turnover.

Dashboard for sales agents

We have developed a flexible dashboard that allows a sales agent to both receive training remotely and conduct daily work, improving skills and effectively fulfilling the set KPIs.

In addition to training content, in everyone’s personal account of a sales agent, his sales plans, customer base and related financial information, as well as order data of the outlets he supervises, were integrated.

Sales plans

An interactive module that displays all current sales plans of a sales agent and their progress, as well as a forecast percentage of the plan, taking into account the KPI closing dynamics.

Sales plans of a sales agent are synchronized with sales plans of outlets ( motivational programs) with which he works, to monitor the effectiveness of procurement and filtering TT with which additional work is needed.

At the same time, outlets that successfully participate in closing sales plans do not require a personal visit by a sales agent - work with them is carried out in a remote format, allowing to increase the efficiency of a sales agent and the number of outlets supervised by him by 3-5 times. With this approach, the sales agent gets the opportunity to change from routine daily visits to a limited number of outlets in favor of more productive and convenient remote work, closing sales plans faster and increasing KPIs, which ultimately leads to increased motivation and reduced staff turnover.

Customer base

Catalog of all outlets supervised by a sales agent, with detailed and dynamically updated data for each client: name, address, contact details, incentive programs assigned to TT and progress of their implementation, financial information, status (on KPI fulfillment ), date of last shipment, current and completed orders.

For convenience, outlets can be filtered by KPI and being in the route list for today, as well as alphabetically.

Knowledge Bank

An aggregator of corporate knowledge and effective methods for boosting sales that supports all formats of educational content: video courses, interactive games, articles, books, podcasts, scorm courses, etc.

Available for training as obligatory materials (on the sale of priority goods, handling objections), as well as additional materials - for the overall development and personal growth of employees of the Megapolis Group of Companies. and in a particular division.

Gift Shop

Points earned at the Megapolis Business School for completing training and meeting sales targets are monetized and exchanged in the internal store for gifts from the company.

The most valuable prizes are realized through the auction system, stimulating the spirit rivalry and encouraging sales agents to perform better in their studies and work, gaining more points for bidding.

Gamification

Points earned for completing school and work tasks can also be used to buy and upgrade personal 3D avatars, standing out among colleagues and competing in the level of development of an interactive character.

Flexible reward system ( medals, certificates, super cups and prizes at the end of the year) increase the motivation of employees to study better and work more efficiently, turning routine processes into an exciting game and reducing burnout.

Analytics

Managers get clear and detailed statistics on training completion and sales targets achieved by sales agents, rewarding and promoting the best employees.

Each sales agent also sees transparent statistics on their success, as well as a place in the corporate ranking, which gives him an additional incentive to increase his involvement in work processes and reduce the level of turnover in the company.

Chat

Full-featured corporate messenger that allows you to conduct personal and group communication both within the company and with clients.

A single secure chat supports all the main functions of a modern messenger: creating communities and thematic chats, media exchange files, voice messages, interactive reactions, message search and communication with those. support.

News

A customizable news feed that supports the ability to leave comments and reactions to posts, as well as share interesting content on social networks. networks.

The news block allows you to inform employees about the events taking place in the company, share success stories and form a strong unified community.

results
03

Results

The following results were achieved within the framework of cooperation with Megapolis Group of Companies and the use of the Megapolis Business School corporate portal:
01Efficiency increase
  • As part of the transition to remote customer management, the efficiency of sales agents increased by an average of 30%
02Reduce turnover
  • Due to the reduction in the cost of finding new employees and their training, the savings amounted to
    from 1,000,000 rubles. on every 10 sales agents
03KPI increase
  • Average KPI achievement by employees increased by 20%
04Sales growth
  • Increased sales by sales agents by 12% thanks to clear KPIs and a transparent employee motivation system
05Product promotion
  • 12% increase in the efficiency of sales of new products and priority SKUs due to targeted training in working with this product and high-quality handling of objections
06Base extension
  • The increase in the number of outlets supervised by one agent, on average 3 times, made it possible to redistribute the time of sales agents to work with the expansion of territory and distribution
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#THREESTEPS

Нам доверяют мировые корпорации, одна из которых компания L’Oréal, являющаяся лидером мирового рынка. Мы разработали инновационный комплексный проект в бьюти секторе.

#Цель

Привлечение трафика в категорию «уход за кожей лица» с целью увеличения средней корзины продаж.

#KeyVisual

Нами была предложена и реализована комплексная креативная маркетинговая концепция акции “3 шага”, включающая в себя 3 этапа ухода за кожей лица - очищение, увлажнение и маска. Мы разработали коммуникацию с клиентом за счет онлайн и оффлайн платформ с привлечением навигационных подсказок в роли интерактивного консультанта, который решает проблемы индивидуального подхода в бьюти секторе.

#Конструкция

Мы позаботились о том, чтобы покупательский трафик мигрировал в бьюти категорию “Уход за кожей лица”, с последующим увеличением средней корзины продаж. Был создан виртуальный 3D-полигон, включающий в себя рестайлинг островных конструкций, пристенных стеллажей, воблеров и стопперов. Разместили рекламное оборудование и нанесли навигационные подсказки для концепта прогноза продаж.