Mesh
CASE

IQ School + Dixy Group

Dixy Group is one of the largest retail chains in Russia, specializing in the retail sale of goods in the FMCG sector. The group of companies ranks 9th in the Forbes rating of the largest private employers in Russia, and the number of Dixy employees is about 40,000 people.

Problems received for solution:

  1. Creation of a unified corporate training portal for employees of all divisions of Dixy Group.
  2. Increase employee motivation and reduce turnover, as well as HR costs for staff renewal.
  3. Increasing sales of the retail chain by increasing the involvement of employees and clear tools for setting and monitoring KPI.
SOLUTION
02

solution

On the basis of the IQ School platform, the Dixy Academy corporate portal was developed for a comprehensive solution of the entire pool of tasks.

IQ School is a one-stop platform for training employees in sales and increasing motivation. IQ School is more than an LMS, the software makes it possible to implement and control clear KPIs and sales plans, increasing engagement through gamification and reducing staff turnover.

Employee Dashboard

The corporate training portal for Dixy Group was implemented on the basis of flexible dashboards for employees, assembled as a constructor and displaying all the necessary functional blocks in accordance with the position of each particular employee.

Knowledge Bank

A corporate knowledge aggregator that supports all formats of educational content: video courses, interactive games, articles, books, podcasts, scorm courses, etc. cash registers, etc.), and additional ones - for the overall development and personal growth of Dixy Group employees.

The knowledge bank forms a unified learning culture in the company, effectively improving the qualifications of employees and sales performance.

Goals and KPIs

Employees receive from management both the tasks of completing mandatory training courses and practical tasks to consolidate and practice the acquired skills in practice. For completed courses and tasks completed, points are awarded that form the rating of the best employees - federal (among all divisions of the Dixy Group of Companies) and local (in certain regions and stores).

Analytics

Managers receive clear and detailed statistics on training completion and KPI achievement, rewarding the best employees. Due to the transparent system of bonuses and promotions, Dixy Group employees are more deeply involved in educational and work processes, striving to take high places in the rankings and receive well-deserved awards, and are also less prone to burnout, which reduces staff turnover and costs for the HR department.

Gift Shop

Points earned for completing training courses and completing tasks from management are monetized and exchanged in the Dixy Academy internal store for gifts from the company. The most valuable prizes are realized through the auction system, stimulating the spirit of competition and encouraging workers to earn more points for bidding.

Gamification

Points earned during the training process can also be used to buy and upgrade personal 3D avatars, standing out from colleagues and competing in the level of development of an interactive character.

A flexible system of rewards (medals, certificates, super cups and prizes at the end of the year) increase the motivation of employees to study better and work more efficiently, turning routine processes into an exciting game.

Chat

Full-featured corporate messenger that allows for personal and group communication and supports the creation of communities and thematic chats for individual projects and tasks.

News

A customizable news feed that supports the ability to leave comments and reactions to posts, as well as share interesting content on social media. networks. The news block allows employees to be informed about the events taking place in the company, share success stories and form a strong unified community.

Calendar

An interactive calendar that automatically captures tasks assigned to an employee. Flexible setting of push notifications synchronizes with time slots marked in the calendar and reminds you of upcoming events and deadlines.

results
03

Results

The following results were achieved within the framework of cooperation with Dixy Group of Companies and using the Dixy Academy corporate portal:
01Productivity increase
  • Reducing employee turnover and increasing the efficiency of Dixy Group employees by 30%
02Cost reduction
  • By reducing the cost of finding new employees and their training/adaptation - the savings are
    from 1,000,000 rubles per month
03Sales growth
  • Increased turnover of Dixy stores by 10% due to a massive increase in sales skills of store employees
04Promotion SKU
  • 15% increase in sales of priority SKUs and goods at the checkout due to targeted training in the presentation of these positions
05KPI increase
  • Increase average employee KPI achievement by 30%
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#THREESTEPS

Нам доверяют мировые корпорации, одна из которых компания L’Oréal, являющаяся лидером мирового рынка. Мы разработали инновационный комплексный проект в бьюти секторе.

#Цель

Привлечение трафика в категорию «уход за кожей лица» с целью увеличения средней корзины продаж.

#KeyVisual

Нами была предложена и реализована комплексная креативная маркетинговая концепция акции “3 шага”, включающая в себя 3 этапа ухода за кожей лица - очищение, увлажнение и маска. Мы разработали коммуникацию с клиентом за счет онлайн и оффлайн платформ с привлечением навигационных подсказок в роли интерактивного консультанта, который решает проблемы индивидуального подхода в бьюти секторе.

#Конструкция

Мы позаботились о том, чтобы покупательский трафик мигрировал в бьюти категорию “Уход за кожей лица”, с последующим увеличением средней корзины продаж. Был создан виртуальный 3D-полигон, включающий в себя рестайлинг островных конструкций, пристенных стеллажей, воблеров и стопперов. Разместили рекламное оборудование и нанесли навигационные подсказки для концепта прогноза продаж.