Mesh

IRONSTAR SOCHI SIRIUS 2023

IRONSTAR SOCHI SIRIUS 2023 is an unforgettable event that has become a real challenge and adventure for our Mesh team. We all came together to take part in this unique competition, where swimming, cycling and running combined into one continuous race.

For us, participating in IRONSTAR SOCHI SIRIUS 2023 meant much more than just a sporting event. It was a symbol of our dedication to a healthy lifestyle and the desire to overcome our own limits and test our capabilities. We have been training for months, preparing for this challenge, improving our skills in each discipline.

In the pool, our swimmers overcame long distances, feeling how willpower overcomes fatigue. Then our cyclists conquered the majestic mountain routes. Finally, our runners struggled with fatigue and put all their energy into the last stage of the race.

But most importantly, IRONSTAR SOCHI SIRIUS 2023 has united our IQ Family. We were a source of support and motivation for each other. This competition has not only strengthened our athletic skills, but also our corporate spirit.

IRONSTAR SOCHI SIRIUS 2023 is not just a race. This is our story about the love of sports and the ability to overcome all difficulties when we unite into one strong team. These competitions have left a mark in our hearts forever and inspired us to move forward, overcoming new challenges and conquering new heights.

Join our IQ family and become a part of a large community. Set new records with us, opening all the doors in front of you. We are waiting for you in our sports IQ Family.
Become a hero — walk the path of the "iron" man and conquer the "royal" distance!
Our company will take care of everything including flights, accommodation, training and other expenses + bonuses! Fizkult hello everyone!) We are waiting for everyone in Sochi - Krasnaya Polyana for the IQ conference.

#THREESTEPS

Нам доверяют мировые корпорации, одна из которых компания L’Oréal, являющаяся лидером мирового рынка. Мы разработали инновационный комплексный проект в бьюти секторе.

#Цель

Привлечение трафика в категорию «уход за кожей лица» с целью увеличения средней корзины продаж.

#KeyVisual

Нами была предложена и реализована комплексная креативная маркетинговая концепция акции “3 шага”, включающая в себя 3 этапа ухода за кожей лица - очищение, увлажнение и маска. Мы разработали коммуникацию с клиентом за счет онлайн и оффлайн платформ с привлечением навигационных подсказок в роли интерактивного консультанта, который решает проблемы индивидуального подхода в бьюти секторе.

#Конструкция

Мы позаботились о том, чтобы покупательский трафик мигрировал в бьюти категорию “Уход за кожей лица”, с последующим увеличением средней корзины продаж. Был создан виртуальный 3D-полигон, включающий в себя рестайлинг островных конструкций, пристенных стеллажей, воблеров и стопперов. Разместили рекламное оборудование и нанесли навигационные подсказки для концепта прогноза продаж.