Mesh

Mesh Creative Conference

MESH Group is a leading full-service digital corporation that develops and distributes digital products under license and implements projects of any complexity based on outstaffing and outsourcing. Mesh is not just a company, it's a #IQ family! A place of strategic decisions and high ideas, non-standard thinking like-minded people. This is a cosmos of possibilities. We go beyond our capabilities and, thanks to a common vision, create unique and super-profitable IQ products that blow up the scale of success.

Travel is our hobby, the company covers the costs of accommodation and flights four times a year for all employees. Our business events are meetings with top stars and super-cool ideas. We are not just changing the world – we are creating it with a new one.

Every year we celebrate successes with IQ Family. We are proud of the MESH team and our beloved customers. We strive not only to achieve the goal, but also to share this success with those who are important to us.

We organize super-mega-cool events with the best artists to energize and inspire the team with new ideas. This year is no exception, the incredibly charismatic Kravtz became the headliner of the event, who performed the main hit of the summer - and where did you go?

Our IQ products have gained popularity all over the world. Our plan for 2024 is to double this success.

Billion-dollar companies are not born by themselves. This is the result of the work of talented people who are ready to create the future from scratch. We focus all our energy on new ideas and startups. Join us on this exciting journey!

Mesh is a team of energetic and purposeful people united by a common goal and idea. In July of this year, we gathered in the conference room of the Omega Sirius Hotel in Adler and held an annual creative conference where employees were able to present their strategies for the company's development, their vision of innovations for the growth of the corporation and entry into new markets.

After all, Mesh is a company where every member of our #IQ family has the opportunity to contribute to development, share ideas and experiences.

This year, our favorite clients from Megapolis Group, Bacardi Martini, ITG and Bristol also took part in our traditional pitch session, highlighting mutually beneficial areas of our cooperation and future projects.

We are proud that thanks to the new ideas that were presented at the conference, we will be able to bring our innovative licensed products to an even higher level.

IQ Retail is a B2B marketplace for internal corporate use by major players in the retail sector: manufacturers, distributors and retail outlets. The largest online retailer in the country with a GMV turnover of over 55 billion in 2023.
IQ Force is an innovative solution for optimizing the work of field employees, combining a modular CRM system and smart tools for working with routes based on Big Data and AI neural networks.

IQ Mart is a B2B marketplace for profitable wholesale sales and purchases, which has gone beyond Russia and conquered millions of foreign customers.

IQ School is the #1 smart learning platform in the retail sector

IQ HR is an innovative software for AI optimization of recruitment, search and attraction of candidates for full or part-time employment.

We gathered at the conference to summarize the results for the year, and once again prove that Mesh means endless opportunities for the development of both current projects and internal startups. Our bonuses are available to everyone who shares our values and commitment to innovation.

With us, you will not only unlock the potential of synergy between creativity and high technology, but also plunge into the world of the best business tours, attend premium events, where there is always someone ready to support and inspire. If you also want to experience all the magic of Mesh, join us and become part of the strong community of the #IQfamily Mesh Group. Work with us, grow with us and build your successful business with Mesh!

#THREESTEPS

Нам доверяют мировые корпорации, одна из которых компания L’Oréal, являющаяся лидером мирового рынка. Мы разработали инновационный комплексный проект в бьюти секторе.

#Цель

Привлечение трафика в категорию «уход за кожей лица» с целью увеличения средней корзины продаж.

#KeyVisual

Нами была предложена и реализована комплексная креативная маркетинговая концепция акции “3 шага”, включающая в себя 3 этапа ухода за кожей лица - очищение, увлажнение и маска. Мы разработали коммуникацию с клиентом за счет онлайн и оффлайн платформ с привлечением навигационных подсказок в роли интерактивного консультанта, который решает проблемы индивидуального подхода в бьюти секторе.

#Конструкция

Мы позаботились о том, чтобы покупательский трафик мигрировал в бьюти категорию “Уход за кожей лица”, с последующим увеличением средней корзины продаж. Был создан виртуальный 3D-полигон, включающий в себя рестайлинг островных конструкций, пристенных стеллажей, воблеров и стопперов. Разместили рекламное оборудование и нанесли навигационные подсказки для концепта прогноза продаж.