Mesh
КЕЙС

Jump Record

Development and implementation of a unique integrated project for the Adrenaline Rush brand (PepsiCo) and the federal chain of stores «by the house» Bristol, dedicated to the tenth anniversary of FMX in Russia and the fifth anniversary of the «Bristol» company.

01

Stories

02

Our Projects

1 Jump Record

Goal: Get into the Guinness Book of Records, break the Russian record, leaving a mark on history. Increase in sales of Adrenaline Rush by 3 times. Millions of views of the Jump to the Record video on Youtube.

2 KEY VISUAL

Goal: Our team was faced with the task of coming up with a complex project with a unique idea. It was necessary to implement a non-standard memorable event on a federal scale, to surprise not only customers, but also buyers across the country, leaving a positive mark on the memory of all participants and a mark on history.

3 DEVELOPMENT

Goal: Development of a software package for an online showcase for web and mobile platforms to measure sales conversion.

4 BTL

Goal: To carry out comprehensive work on branding and development of printing materials to attract more consumer attention to Adrenaline Rush products.

5 BRANDING

Goal: Branding of motorcycles and riders' uniforms for the event "Jump to the Record".

6 3D MODELING

Goal: Correct calculation is half the result. To successfully implement the project, we needed to fix all the nuances.

7 MARKETING

Goal: To implement a creative promotion; to triple sales of Adrenaline Rush, strengthening the position of the energy drink in the market.

8 SMM

Goal: Achieve KPI - reach more than 7,500,000 potential participants of the federal action throughout Russia.

9 PHOTOSESSION

Goal: creation of photo content for further use for marketing purposes.

10 EVENT

Goal: To gather thousands of people offline and online, to create an unforgettable show - a historical motorcycle jump through a building in a residential area, breaking the Russian record in freestyle motocrossing, to enter the Guinness Book of Records.

11 VIDEOPROMOTION

Goal: Creation and promotion of a reporting video from the event.

12 ANALYTICS

Result: within a period of three months, the results of the campaign were measured, the final statistics of the event were collected, and the final analysis of marketing activities was compiled.

#THREESTEPS

Нам доверяют мировые корпорации, одна из которых компания L’Oréal, являющаяся лидером мирового рынка. Мы разработали инновационный комплексный проект в бьюти секторе.

#Цель

Привлечение трафика в категорию «уход за кожей лица» с целью увеличения средней корзины продаж.

#KeyVisual

Нами была предложена и реализована комплексная креативная маркетинговая концепция акции “3 шага”, включающая в себя 3 этапа ухода за кожей лица - очищение, увлажнение и маска. Мы разработали коммуникацию с клиентом за счет онлайн и оффлайн платформ с привлечением навигационных подсказок в роли интерактивного консультанта, который решает проблемы индивидуального подхода в бьюти секторе.

#Конструкция

Мы позаботились о том, чтобы покупательский трафик мигрировал в бьюти категорию “Уход за кожей лица”, с последующим увеличением средней корзины продаж. Был создан виртуальный 3D-полигон, включающий в себя рестайлинг островных конструкций, пристенных стеллажей, воблеров и стопперов. Разместили рекламное оборудование и нанесли навигационные подсказки для концепта прогноза продаж.